Dedicated teams for SUPERSONIC Food

Supersonic Food is an online store offering healthy fast meals, serving as an alternative to traditional food. The company actively expands its international sales network and is already operating in 15 European markets while planning expansion to other continents.

Objectives

Our collaboration with SUPERSONIC Food began with the technical optimization of the store and, after several months, evolved into full technological support for the e-commerce site. The objectives of the collaboration include:

• Increasing sales in the SUPERSONIC Food store through Conversion Rate Optimization (CRO)
• Solving problems related to the website’s UX and preparing technical, analytical and UX audits.
• Technical modernization, refactoring and optimization of website loading time
• Maintenance of the website

Challenges and Issues

• Slow website loading and problems with store optimization
• The need for a trusted technological partner who will provide continuous technical support and access to experienced designers and developers
• Necessity for actions related to optimizing the conversion rate and user engagement through improved User Experience (UX)
• Challenges associated with building a backlog of new features and proper management of implementations
• Need for optimization of the Customer Journey Map through usability testing, UX benchmarking, and expert UX audits
• Optimizing the technological environment, technical maintenance of the store, and prompt troubleshooting
• Increased sales conversion in the store, including: by introducing an advanced subscription model or ready-made product sets (so-called bundles) to the offer
• Need for planning the technological development path, which involves replacing the WooCommerce solution with more efficient technology, such as headless.

How we solved the problems

During over two years of cooperation, we have worked on over 25 monthly sprints, implementing 250+ improvements in the areas of WooCommerce, User Experience (UX), User Interface (UI), Information Architecture, and Design System technologies. The result of our work:

• WordPress and WooCommerce optimization by 35%, which had a positive impact on SEO and UX.
• Migration of the store to a faster and more reliable hosting along with Cloudflare configuration, resulting in a faster and more secure store protected against malicious hacker attacks.
• Audit of installed plug-ins and uninstallation of 60% – this way we increased the efficiency and security of the store, maintaining all existing functionalities.
• Refactoring of existing code and improvement of Core Web Vitals metrics – we progressively rewrote old and inefficient code of the site to new code compliant with WordPress Coding Standards and Core Web Vitals.
• Increase in conversion rates at various stages of the purchase path through UX audits, A/B tests, UX benchmarking, and subsequent interface improvements.
• Organizing the process of implementing programming work thanks to the prepared GIT repository and regular planning and prioritization of tasks, which actually reduced the technical debt in the WooCommerce store.
• Implementation of subscription product sales, which increased the potential and sales opportunities in the store.
• Implemented guidelines for backups of the website, executed regularly and automatically.
• Adding payment gateways and their configuration for many European countries
• Series of audits, changes, and proposals User Experience (UX) and User Interface (UI).

Our team

A dedicated team is a key step in ensuring effective and efficient project management and work in the Continuous Improvement model. We manage the project in the Asana tool, which contains a specific backlog of tasks to be implemented along with the deadline and the person responsible for a given task. Depending on the needs, specialists with the following roles were involved in the project:

• Project Manager:
  • coordinates all aspects of the project, from planning to execution, ensuring that it stays on track, within budget, and meets deadlines.
• UX Designer:
  • focuses on enhancing user satisfaction by improving the usability, accessibility, and overall experience of the product through research, wireframing, and prototyping.
• UI Designer:
  • responsible for designing the visual elements of the product, including layout, color schemes, and typography, to create an attractive and intuitive interface.
• WordPress Developer:
  • specializes in developing websites and applications using the WordPress/WooCommerce, including theme and plugin development, customization, and optimization.
• Front-End Developer:
  • builds the user-facing components of the website or application using languages like HTML, CSS, and JavaScript, ensuring responsiveness and compatibility across various devices.
• QA Specialist
  • tests the product to identify and report bugs, errors, and inconsistencies, ensuring its quality, functionality, and performance meet specified standards and requirements.
• DevOps:
  • manages the deployment, automation, and maintenance of the infrastructure and development processes, facilitating collaboration between development and operations teams to streamline workflows and improve efficiency.

A dedicated team is necessary for effective and efficient project implementation, and close cooperation between various specialists in their fields translates into business success.

As part of efficient communication between our team and the client, regular status updates are held on Google Meet. In this way, a backlog of tasks is planned for each month along with appropriate task prioritization.

Summary

Thanks to our cooperation with SUPERSONIC Food, we achieved results that contributed to increased sales and improved website use. We are proud of the results of our work, and our experience and commitment have allowed us to meet all the client’s challenges. We are constantly working on the development of the SUPERSONIC Food store to provide an even better shopping experience for customers.