UI design – developing user interface | Codeq

UI design – developing user interface

UI Design is a service that allows for the creation of an attractive, intuitive, and functional user interface. With a good UI design, your website or online store will gain a professional look and ease of use, resulting in increased user engagement and conversion rates.

What is UI design?

UI Design focuses on creating aesthetic, intuitive, and functional interfaces that provide users with a positive experience and efficient use of a website or online store. During the UI Design stage, various factors such as usability, accessibility, responsiveness, and compliance with design guidelines are taken into account. The goal of user interface design is to ensure that users have an easy and enjoyable experience when interacting with a digital product.

Better user experience

Well-designed UI makes the interaction with the website intuitive and enjoyable, which translates into user satisfaction and contentment when using the interface.

More efficient use of the interface

Well-designed UI helps users quickly and efficiently achieve their goals by eliminating unnecessary steps and providing easy access to necessary functions and information.

Higher conversion rate

Good UI increases conversion by effectively guiding users through the purchase or registration process, minimizing the path abandonment rate.

Higher user retention

Friendly and attractive UI makes users want to come back to the website or application, which translates into gradually increasing loyalty among the audience.

Cost reduction in customer support

Well-designed UI minimizes user errors and the need for support intervention, resulting time and cost savings.

Case Study

Supersonic Food – Food of the Future. Health food store.


Our cooperation with SUPERSONIC Food began with store optimization, and after a few months it turned into full maintenance of the e-commerce website. Thanks to our cooperation with SUPERSONIC Food, we managed to achieve results that resulted in increased sales and improved website use (User Experience).

I recommend cooperation with Codeq to everyone looking for a dedicated e-commerce partner. Their holistic approach to e-commerce development, maintenance and security was crucial to the success of our online store.

Chris Kozak Founder @ SuperSonic Food

Find out the differences between UI and UX design

UI (User Interface) design and UX (User Experience) design are both crucial aspects of creating a successful digital product, but they focus on different aspects of the user’s interaction with the product.

UI design primarily deals with the visual and interactive elements of a digital product. It focuses on creating an aesthetically pleasing and user-friendly interface that allows users to easily navigate and interact with the product. UI designers are responsible for designing the layout, typography, colors, and overall visual style of the product. They also work on creating interactive elements such as buttons, menus, and forms, ensuring that they are intuitive and visually appealing.

On the other hand, UX design is concerned with the overall experience that a user has while interacting with a digital product. It involves understanding the user’s needs, goals, and behaviors, and designing the product in a way that meets those needs effectively and efficiently. UX designers conduct user research, create user personas, and develop user flows and wireframes to map out the user’s journey through the product. They focus on making the product easy to use, enjoyable, and valuable for the user.

In summary, UI design focuses on the visual and interactive elements of a product, while UX design is concerned with the overall user experience. UI design deals with the look and feel of the product, while UX design focuses on the functionality, usability, and emotional impact of the product on the user. Both UI and UX design are essential for creating a successful and user-friendly digital product.

User interface design – best practices

User interface (UI) design best practices refer to a set of guidelines and principles that help ensure the creation of effective and user-friendly interfaces. These practices are based on industry standards and research on user behavior and preferences. By following UI design best practices, designers can enhance the usability, accessibility, and overall user experience of a digital product. Here are some key UI design best practices:

  1. Consistency: Maintain consistency in the design elements such as colors, typography, icons, and layout throughout the interface. This helps users understand and navigate the product easily.
  2. Simplicity: Keep the interface simple and clutter-free. Avoid unnecessary elements and complex designs that can confuse or overwhelm users.
  3. Clear Navigation: Provide clear and intuitive navigation options, such as menus, breadcrumbs, or a search bar, to help users move through the product effortlessly.
  4. Responsive Design: Ensure that the interface is responsive and adapts to different screen sizes and devices. This allows users to access and use the product on various platforms.
  5. Visual Hierarchy: Use visual cues like size, color, and placement to establish a clear hierarchy of information. This helps users quickly identify important elements and understand the content structure.
  6. Feedback and Validation: Provide immediate feedback to users when they interact with elements, such as buttons or forms. Use visual cues, animations, or messages to confirm actions and validate user inputs.
  7. Accessibility: Design the interface to be accessible to users with disabilities. Consider factors like color contrast, keyboard navigation, and screen reader compatibility.
  8. User Testing: Conduct user testing to gather feedback and insights from real users. This helps identify usability issues and refine the interface based on user preferences and needs.
  9. Error Handling: Design error messages and notifications that are clear, concise, and provide guidance on how to resolve the issue. Help users recover from errors gracefully.
  10. Performance Optimization: Optimize the interface for fast loading times and smooth interactions. Minimize unnecessary animations or delays that can frustrate users.

These best practices are not rigid rules but rather guidelines to inform your design decisions. It’s important to adapt them to the specific context and needs of your product and target audience.

User interface design services by Codeq

User interface design (UI design) is a field that focuses on designing interfaces for various platforms, including websites, online stores, and mobile and desktop applications.

UI design for website

For websites, UI designers aim to create an attractive and intuitive interface that encourages users to interact and provides easy navigation. They design elements such as navigation menus, buttons, forms, content sections, and more to ensure a cohesive and enjoyable user experience.

UI design for e-commerce

For online stores, UI designers are tasked with creating an interface that is not only aesthetically pleasing but also conducive to sales. UI designers design page layouts that showcase products, facilitate their search, understanding, comparison, and also encourage the completion of purchases.

UI design for app

For mobile and desktop applications, UI designers design interfaces that are optimized for the specific characteristics of the device. They must take into account differences in screen sizes, interaction capabilities, and usage context. They design icons, buttons, toolbars, page layouts, and many other elements to provide users with an intuitive and enjoyable experience when using the application.

UI design for digital product

UI design for digital products in general involves creating visually appealing and-friendly interfaces for websites online stores, and applications It focuses on designing elements such as navigation menus, buttons, forms, and content sections to ensure a seamless and enjoyable user experience. The goal is to create interfaces that are aesthetically pleasing, functional, and deliver positive user experiences, ultimately leading to user satisfaction and business success.

All of these activities aim to create user interfaces that are aesthetically pleasing, functional, and deliver positive user experiences. UI design plays a crucial role in creating digital products that are attractive and easy to use, resulting in user satisfaction and business success.

Trust our workflow

Great information architecture and comfortable navigation help users achieve their goals on your website. Build a website with us.


During the discovery phase, we collect all the necessary data that allows us to make informed decisions in the following stages of the project. It helps us co-create a clear roadmap and product backlog (not sure what you mean by backlog here, maybe replace this with strategy).


The UX and design phase consist of visualizing a previously developed concept. We recreate the information architecture and actualise your business goals through UX. Finally, the digital product comes to life with a specific visual style that aligns with your brand identity.


Using the right tools and tech stack, everything from discovery and design is transformed into the language of technology. Every solution is complemented by extensive testing from a wide range of devices.


The implementation of a digital product is only the beginning of the adventure. We offer support with maintenance and further development and are continuously present for our clients. Equipped with analytical data, we can create hypotheses and conduct A / B tests.

I recommend cooperation with Codeq to everyone looking for a dedicated e-commerce partner. Their holistic approach to e-commerce development, maintenance and security was crucial to the success of our online store.

chris kozak
Chris Kozak Co-Founder @ SuperSonic Food

Tools we use at work

Google Analytics 4
Attention Insights

Benefits of collaborating with Codeq

A 12 month warranty

The quality of work is not only empty promises. The warranty will give you assurance that our solution will be free from defects.

An experienced and well-coordinated project team

We employ the best WordPress and Shopify Developers in Poland with many years of commercial experience. We provide the highest quality of code and ongoing communication.

Efficient communication and project management

The refined and tested project management process and the continuous care of the Project Manager guarantee uninterrupted access to the status of our projects.

Technological polyglots

There are many specialists of various technologies on board our team. Thanks to them we are able to be your eyes and ears in the constantly changing world of technology.

Elevate your digital presence with our Expertise


Free consultation with an expert – maximum focus on your idea

Analysis of challenges and issues in the field of UX Design and Development

Recommendations for best practices in UX design and Development

A comprehensive plan to implement the idea from scratch to finish


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